How we campaign
Believe in Scotland has organised multiple billboard campaigns across Scotland and runs the two largest Yes Pages on Facebook, as well as the largest Yes Group - our social media following is estimated to be around 400,000 across all of the pages and brands we operate. in the latest year, across social media, we reached 8 million users which is an increase of over 700% in just two years. Engagement is key and in the last year, our content inspired almost 500,000 reactions, comments, and shares across social media.
We also provided free training on social media campaigning, local press relations and canvassing to hundreds of volunteers from more than 100 Yes Groups.Â
We organise national campaign days and - local, targeted campaign days with bespoke leaflets targeting areas (in partnership with local Yes Groups) where independence support is lower. We organise marches and rallies in partnership with national indy campaign groups such as Yes for EU and Pensioners for Independence.Â
Every year we publish an annual review:
Click here for the 2020/21 reviewÂ
Click here for the 2021/22 review
Click here for the 2022/23 review
Click here for the 2023/24 review
Click here for the 2024/25 reviewÂ
Believe in Scotland is probably best known for its publication Scotland the Brief (in partnership with Business for Scotland), which makes the economic case for Scottish independence. It has sold over 75,000+ copies in total, with all profits going to fund grassroots campaigning activities. The second edition was published in November 2022. Scotland the Brief is available for purchase here.Â
BiS is also known for a wide range of successful Independence National Days of Action and Local Campaign Days which it has run in coordination with local and National Yes groups across the county since the inception of BiS in 2019.Â
Together with our local Yes Group partners have delivered 5 million items of physical campaign materials throughout Scotland. We have run eight billboard campaigns across Scotland as well as occasionally taking out local issue billboards. Our social media following is estimated to be around 400,000 across all the pages and brands we operate and in 2025Â
Believe in Scotland has also held successful March and Rally events with our first one being in Edinburgh in September 2023. We have since held another March and Rally in Glasgow in April 2024 and we held a Rally at the Scottish parliament on the 18th of September 2024 to mark the 10 year anniversary of the independence referendum. Believe inScotland will be returning to the street of Edinburgh for our next March and rally event on Saturday, March the 28th, 2026 ahead of the 2026 Holyrood parliamentary elections. Read more here - we hope you can join us!
Believe in Scotland has also provided free training on social media campaigning, local press relations and canvassing to hundreds of volunteers from more than 100 local Yes Groups. Â
Both Businesses for Scotland and the Believe in Scotland campaign are fully carbon neutral. We use recycled paper and packaging wherever possible and all of our books and leaflets are carbon offset through official schemes. In fact, we offset our activities many times over.
We also have a Believe in Scotland grove through Trees for Life which as of September 2024 has more than 207 trees. You can donate trees here which will be planted in a programme to re-wild the Scottish Highlands by enabling the restoration of the globally unique Caledonian Forest which once covered much of Scotland.